About Us

Born in Sapporo, Hokkaido, Japan, amidst its breathtaking natural landscapes and rich cultural traditions, Asuka Saito, the founder and award-winning designer of three x seven Jewelry, has always harbored a unique sensibility deeply rooted in Japanese aesthetics. This profound appreciation for Japan's vibrant nature and traditional cultures, offering a kaleidoscope of colors through the changing seasons, has significantly influenced her creative pursuits in the world of art and unique jewelry design from an early age.

Her commitment to ethical sourcing and the environment took her beyond the design table; In 2022, three x seven Jewelry became Fairmined licensed, and in 2023, Asuka visited Fairmined gold mines, meeting with the miners and witnessing the mining processes firsthand. These experiences have profoundly influenced her approach to jewelry making, ensuring that every piece of three x seven Jewelry not only embodies artistic excellence but also respects the people and the planet.

Starting her career in San Francisco at a long-standing jewelry company, Asuka's designs have gained international recognition. With a vision to foster harmonious development with society, she founded three x seven Jewelry, merging modern design with an unwavering commitment to quality, sustainability, and the well-being of communities involved in the production process.

Through three x seven Jewelry, Asuka aspires to make a meaningful impact, crafting pieces that uphold the values of environmental consciousness, social responsibility, and timeless beauty, aiming for a brighter future for all.

Corporate Responsibility

At three x seven Jewelry, we are committed to more than just creating beautiful jewelry—we strive to make a positive impact on People, Planet, and Profit.
Born and raised in Japan, I have always been deeply inspired by the country’s dedication to craftsmanship, precision, and timeless aesthetics. This philosophy is at the heart of our brand, shaping how we approach sustainability and ethical responsibility.

By embracing the Triple Bottom Line (TBL) framework, we ensure that our jewelry is not only ethically crafted and environmentally responsible but also contributes to a sustainable future for all.

• People（社会） – Supporting fair labor practices, preserving traditional craftsmanship, and ensuring ethical working conditions.
• Planet（環境） – Using recycled metals, lab-grown diamonds, and implementing carbon offset initiatives to minimize our ecological footprint.
• Profit（経済） – Maintaining a sustainable business model that ensures fair pricing and long-term value for our customers and partners.

Through our seven key initiatives, we integrate these three principles into every piece we create, ensuring that our jewelry tells a story not just of beauty, but of responsibility and purpose.

Our Seven Commitments:

1. 100% Recycled Metals – Reducing environmental impact and preserving precious resources.

2. Fairmined Certified Gold – Supporting responsible small-scale mining communities by ensuring fair wages, safe working conditions, and environmentally responsible mining practices.

3. Fair Trade Materials – Promoting sustainable industries and ensuring fair compensation for artisans. We also prioritize material origin transparency, ensuring that our resources are ethically sourced and traceable.

4. Lab-Grown Diamonds – Offering completely traceable, ethical diamonds that minimize environmental and social impact.

5. Low-Impact Packaging & Carbon Offsetting – Using minimal packaging materials to reduce waste. Since eliminating CO₂ emissions from shipping entirely is challenging, we actively offset our carbon footprint through donations to forest conservation organizations.

6. Preserving & Supporting Japanese Craftsmanship (Sustainable Craftsmanship) – Partnering with skilled Japanese artisans, ensuring fair pricing that reflects the true value of their exceptional craftsmanship and refined design, while preserving traditional techniques for future generations.

7. Transparency & Ethical Crafting – We are dedicated to enhancing supply chain transparency by sharing insights into where and how our jewelry is crafted. We continuously seek ways to provide meaningful information, allowing customers to make informed and ethical choices.

At three x seven Jewelry, we are dedicated to creating sustainable, ethical, and beautifully crafted jewelry that not only shines on the outside but also carries a meaningful story within.

Beyond jewelry creation, we actively support initiatives that promote fair labor, ecological preservation, and community well-being, aligning with organizations committed to making a positive impact on people and the planet.